Cost Minimizing Strategy and Market Building Strategy

Every person, company, and business wants to make money, but the strategies at which they make their money are always different. Two common strategies are market building strategy and cost minimizing strategy; both are seeking profit, however, a market building strategy makes money without violating human rights while a cost minimizing strategy will increase their profits at the expense of their employees. Market building strategies will create a relationship with both their consumers and suppliers and yearn to create a better economy. Women and the Green Economy (WAGE) and the New Orleans Green Business Expo accurately display a market building strategy because they work to accelerate the growth of the economy and meanwhile include their workers. WAGE, for example, has women leaders engage in the creation and development of the economy with their power to create and think of ideas. Cost minimizing strategy, on the other hand, will do anything to increase their profits, even if it means exploiting their employees. Their violation of human rights is inhumane; however, it is supported by the number of people who look beyond this violation of human rights in order to purchase products. Big brand clothing and Disney are just two examples of businesses who exploit their workers. To make a pair of Pocahontas pajamas at Disney, which would cost $11.97 at a local Wal-Mart, a Haitian worker is getting paid a meager 11 cents an hour. What is more beneficial, easy products being made for very little money or businesses that support the world and each other?