The large difference between market building strategy and cost minimizing strategy is the time it takes for it to take effect on the business. The cost minimizing theory creates bigger profits at a faster rate yet but it’s not as affect. Market building strategy bundles markets to create a better market in a long-term affect. The better option would be market-building strategy because the economy needs long-term stability. Depending on the economy at the time it may be more effective if we use both cost minimizing on bigger businesses that can afford to lower their prices and then use market-building strategy on the smaller businesses so they don't have to raise their prices. Doing this creates a dynamic economy showing which strategy is better. I believe that the better choice is market building because it builds a stronger economy for a long period of time even if it takes some time to have it take its effects on the economy.
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