Market Building Vs. Cost Minimizing Strategy

In many cases in the modern business world, ethics doesn't seem as important as profitability and success. Big Businesses are more often committing unfair business decision that may help the company as a whole, but hurts the workers and different aspects of the business that don't seem as important at first. Cost minimizing strategies has this in mind, when profit is more important then the workers who make the profit. Its exact definition as we learnt in class is the profit at the employees expense. For instance, the sweatshops and big manufacturers in China currently pay little wages and treat their employees unfairly, yet the sales are huge and the profit even larger. This is great for the owners and managers of the company, but it is all at the expense of the workers. I believe this too be very unethical and should not be allowed by the worldwide court.

A better and more fair way of doing business I believe is using the market building strategy. By increasing the size of the market a business profits without having to give up the safety and basic human rights of their workers. Many car companies have created more factories to manufacture certain parts in different areas. This improves efficiency and in the end profitability, but does not give up basic human rights to the workers. It may be a little more costly initially, but the end result would be just as profitable and I believe much more ethical.