Market Building vs Cost Minimizing

Market building strategies and cost minimizing strategies are both interested in profit both are utilized by huge multinational corporations, and the. The strong difference lies in their treatment of the system which they set up in. Market building strategies will work within the system in order to benefit the economy of that location. They generally hold a high regard for human rights A strong example of a company that enforces market-building strategies is Whole Food’s Market, however there are hundreds of these. Virtually all of the companies on this list will implement market-building strategies. (see link) Companies that utilize cost minimizing strategies will exploit the loose labor and tax laws of the country and utilize the markets of The United States. By doing this they can reduce costs and increase profit. Examples of these include Nike, who holds little regard for the human securities of personal and economic securities.

(http://fairtradeusa.org/products-partners#tabset-tab-2) See second tab “Licensed Partners”