Market-Building vs. Cost-Minimizing Strategies

The main difference between market-building and cost-minimizing strategies is the factor of which person is benefitting and how they are doing so. In a cost-minimizing strategy it is the employees who are often exploited for their work and treated unfairly. The employers are disregarding the human rights of their employees and are doing so solely to get the cheapest labor in order to sell the cheapest products, thus making the most money by being the most desirable company to order items from. Companies who exploit their workers for their own greedy benefits; Wal-Mart, Disney, and JCPenny are all companies who are exploiting Haitian workers by selling the clothes which are made by these workers for almost $12 while the workers themselves only make $0.07 an hour. On the other hand market-building strategies are hoping to better the economy as opposed to abusing human rights. Companies using market-building strategies are far more likely to be around for the long-run compared to those who exploit for whatever time they can before being caught.