Market-Building & Cost-Minimizing Strategies

Market-building and cost-minimizing are both strategies used by corporations in different ways; both play a large role in how companies observe and promote human rights. Market building strategies seek profit by building up markets rather than assaulting worker rights. For example, a company that solely manufactures products in a warehouse in the United States is demonstrating a marketing-building strategy where quality products are made in an environment that respects human rights; rather than calling on mass orders from overseas sweatshops where individual human rights are greatly abused. Cost-minimizing strategies revolve around increases in profits, but at the employees’ expense. For example, many companies function in countries where human rights are ignored and discriminated against. This could lead to a less expensive purchase of products to increase profits, but at the expense of a lacking support of employee’s human rights.