Market-Building and Cost-Saving Strategies

There are two different strategies used to run companies. Market-Building and Cost-Minimizing strategies are both used to make money for a corporation but are constructed in completely opposite ways. A market-building strategy is used to seek profits by building up markets without violating human rights. This strategy doesn’t violate or abuse any of the human securities or human rights. An example of a company like this is Kodak; a camera, printer, and other digital accessories business. This corporations' employees are well-paid, have secure working conditions, and have concrete working hours. A cost-minimizing strategy is used to increase profits at the expense of the employees. This strategy violates the human rights of the employees and they are paid the lowest wages. Sweatshops in China are an example of this strategy; these shops use many workers who are paid slim, and aren’t in a safe working environment.